About us, A Story, A Vision, A Community

LUNGISTAN is more than just a brand—it’s a movement, a community of people who believe in the beauty and pride of tradition, while embracing modernity. Founded by Mridul Manoj and Soorkie, LUNGISTAN was born out of a deep-rooted desire to revive and elevate a garment that is central to our cultural identity—the lungi. Growing up near the Kannapuram railway station, where Mridul’s father runs a small shop, we saw firsthand how the lungi, once a proud symbol of heritage, was becoming a forgotten relic.

Over time, lungis became associated with poverty and out-of-date stereotypes. The quality of the fabrics was diminishing, the designs were uninspired, and lungis were relegated to home wear, far from the stylish attire they could be. We asked ourselves: Why can’t we wear lungis to a mall, a party, or even to the office? Why should such a versatile piece of clothing be confined to the background? We knew it was time to change that.

Our Story

The lungi is more than just a piece of fabric—it’s part of who we are. It’s a reflection of our roots, our heritage, and our personal stories. But we noticed that many of our own friends and colleagues didn’t even know how to wear a lungi or mundu. This disconnect from our culture and tradition was alarming, and we decided that it was time to act.

At LUNGISTAN, we are committed to reclaiming the lungi and bringing it back into the spotlight. We believe that lungis are not just for casual wear at home—they can be premium garments, suitable for any occasion, from business meetings to celebrations, from dance clubs to shopping malls. Our vision is to create lungis that combine tradition with modernity, crafted from the finest materials and designed with an eye for style. We aim to make lungis a bold statement of identity, worn with pride and elegance.

Our Vision

Our mission is simple: to save the dying culture of lungis and bring them back into everyday life. We want to see lungis worn in office meetings, boardrooms, party halls, and everywhere else. At LUNGISTAN, we’re redefining what the lungi can be—a premium, fashion-forward garment for the modern individual who values both comfort and culture.

But we can’t do this alone. LUNGISTAN is a community of people who believe in the power of tradition and the importance of staying true to our roots while looking ahead to the future. We invite you to join us on this journey. Together, we can bring the lungi back to its rightful place in modern fashion and culture.

Join Us

We are more than just a brand; we are a movement dedicated to celebrating and preserving the essence of the lungi. Whether you’ve been wearing lungis for years or are just discovering the beauty of this versatile garment, we welcome you to be a part of the LUNGISTAN community.

Join us as we reshape the future of the lungi, transforming it from a forgotten piece of clothing into a statement of style and cultural pride. Follow us, share your story, and let’s bring the lungi back, one occasion at a time.

Welcome to LUNGISTAN—where premium lungis meet premium occasions, and where we build a community that celebrates both heritage and innovation.